How working roofers find old roofs, rank the right doors, build mail lists, and mine their CRM — using roof-age and storm data.
A practitioner's breakdown of the per-rep canvassing metrics that actually forecast signed roofing jobs, with real benchmarks, a weekly scorecard, and the math behind a fair quota.
A practical scoring system roofing companies use to rank neighborhoods by how likely the roofs are to need replacing soon, so canvassing, mail, and CRM work hit the highest-probability streets first.
The response-rate numbers, cost ranges, and break-even math roofing companies need to judge a mail campaign honestly, plus how to mail the right roofs.
A line-by-line breakdown of what each mail piece actually costs a roofing company, the postage classes that swing the number, and the targeting math that decides whether the campaign pays.
A field-tested framework for ranking your CRM by the odds each roof actually needs replacing soon, so your crew and your mail hit the right doors first.
Every roof you installed years ago is aging on a schedule you can predict. Here is how to mine your own customer book and build a re-roof reminder list that books work without buying a single lead.
A field-tested method for building a mailing list of homes whose roofs are actually aging out, so your postcards land on doors that can become jobs.
A practical, order-of-operations cleanup for roofing contractors: back up, audit, de-dupe without losing history, standardize, archive, fix the pipeline, then rank the clean list by which roofs are actually due.
Most roofing shops run canvassing, mail, and the CRM as three disconnected silos. Here is how to wire them into one loop that compounds instead of leaking.
Most roofers chase brand-new leads while a year's worth of paid-for jobs sits dead in their CRM. Here's how to mine that list, rank it by roof age and storm exposure, and win back the homes that are finally due.
Most roofing databases are a pile of names with no roof age attached. Here is how to estimate age per address, sort the list into bands that map to real buying windows, and work the rows that are actually due.
Your CRM is a pile of names until you tell it who to call first. Here is a triage system that ranks contacts by intent, recency, roof age, and storm exposure so reps stop guessing.
A practical, numbers-first breakdown of EDDM versus targeted (saturation-free, list-based) direct mail for roofing crews — where each one wins, where it bleeds cash, and how to stop mailing roofs that don't need you.
Your never-closed estimates are buried, mislabeled, and ripe. Here is the exact workflow to surface every old open bid in your roofing CRM and rank the ones worth a call.
Your CRM is full of addresses and short on signal. Here is how roofers append roof-age ranges and storm history to that list, then sort it into a route a crew can actually run.
A repeatable scoring method for finding the ZIP codes where your roofing crews close the most jobs per door knocked, plus the data that actually predicts a sale.
A practical, address-level playbook for estimating roof age across an entire market, then turning that map into a knock list crews can actually run.
A practitioner's framework for comparing roofing canvassing software, weighted for field adoption and door targeting, with a scorecard and a real trial protocol.
