How working roofers find old roofs, rank the right doors, build mail lists, and mine their CRM — using roof-age and storm data.
Most roofing mail is wasted on roofs that are years from failing. These guides cover list building by roof age, all-in cost math, format choices, and benchmarks.
The response-rate numbers, cost ranges, and break-even math roofing companies need to judge a mail campaign honestly, plus how to mail the right roofs.
A line-by-line breakdown of what each mail piece actually costs a roofing company, the postage classes that swing the number, and the targeting math that decides whether the campaign pays.
A field-tested method for building a mailing list of homes whose roofs are actually aging out, so your postcards land on doors that can become jobs.
A practical, numbers-first breakdown of EDDM versus targeted (saturation-free, list-based) direct mail for roofing crews — where each one wins, where it bleeds cash, and how to stop mailing roofs that don't need you.
How to target aging roofs with direct mail that converts: estimate roof age from imperfect data, build a clean owner-occupied list, write honest copy, and run the math.
