The Storm Targeting Playbook: Work the Path, Skip the Circus
After a storm, everyone runs at the same doors. The crews that win rank the swath by roof age, document honestly, and never promise what an insurer decides.
How working roofers find old roofs, rank the right doors, build mail lists, and mine their CRM — using roof-age and storm data.
After a storm, everyone runs at the same doors. The crews that win rank the swath by roof age, document honestly, and never promise what an insurer decides.
Storm data is everywhere and most of it is noise. Here is how to turn hail swaths, wind reports, and roof age into a ranked door list your crew can actually work.
The roofs that pay are the ones already worn thin when the storm hit. Here is how restoration pros locate them, rank them, and get to the door before everyone else.

A hail swath tells you where to look, not which roofs are damaged. Here is the triage system roofing teams use to score neighborhoods, route crews, and stay on the right side of safety and insurance law.