Roofing Industry Analyst
18 years in commercial and residential roofing. NRCA member. Specializing in material science and building codes. Based in Chicago, IL.
Expert Tips to Identify Rotted Decking, Price Correctly. Learn about How to Identify Rotted or Damaged Decking Before a Roof Installation and Price It C...
Roofing Nails vs Staples: Contractor Must-Know. Learn about Roofing Nails vs Staples: Code Requirements, Warranties, and What Contractors Must Use. for ...
How to Explain Roof Decking Without Losing Sales. Learn about How to Explain Roof Decking Requirements and Replacement to a Homeowner Without Losing the...
Should You Sell Peel and Stick Underlayment Upgrade to Homeowners?. Learn about Peel-and-Stick Underlayment: When to Use It and How to Sell the Upgrade ...
Drip Edge Code Requirements by State: Liability Risks. Learn about Drip Edge: Code Requirements by State and the Liability Story for Roofing Contractors...
5 Reasons Contractors Specify High Temperature Underlayment Steep Slope. Learn about High-Temperature Underlayment for Steep Slope Roofing: When to Spec...
Gutter Systems Add-On: Unlock Cross-Sell Secrets. Learn about Gutter Systems as an Add-On to Roofing Jobs: Margin, Cross-Sell Scripts, and Timing. for r...
How to Price Fascia Soffit in Your Roofing Scope. Learn about Fascia and Soffit as Part of the Roofing Scope: What to Include and How to Price It. for r...
5 Common Step Flashing Failures to Upsell. Learn about Chimney Flashing: Step Flashing vs Counter Flashing, Common Failures, and the Upsell. for roofers...
Top 3 Reasons Ridge Vent Soffit Vent Outperforms Power Attic Vent. Learn about Roof Ventilation: Ridge Vent Plus Soffit Vent Balanced System vs Power At...
Maximize Profits with Ice Dam Prevention Heated Cables Northern Market Upsell. Learn about Ice Dam Prevention Systems: Heated Cables as a Northern Marke...
Avoiding Voided Warranties: Ventilation Conversation. Learn about How Improper Ventilation Voids Shingle Warranties: The Conversation with Homeowners. f...
Top Mistakes in Skylight Flashing Installation Liability. Learn about Skylight Flashing: Installation Best Practices and the Liability Exposure Contract...
Documenting Roof Leak Sources: Pipe Boot Tips. Learn about Pipe Boot and Penetration Flashing: The Most Common Roof Leak Source and How to Document It. ...
Presenting Valley Flashing Options to Clients: A Guide. Learn about Valley Flashing: Open vs Closed Valley vs Woven Valley — How to Present Options to C...
Maximize Wind Resistance with Starter Strip Shingles Warranty Compliance. Learn about Starter Strip Shingles: Why They Matter for Wind Resistance and Wa...
How Contractors Boost Income with Specialty Niches. Learn about How to Develop a Specialty Roofing Niche That Generates Premium Revenue in Any Market. f...
OSB vs Plywood Roof Decking: Contractor's Replacement Guide. Learn about Roof Decking: OSB vs Plywood — When to Replace vs Reuse on a Roofing Job. for r...
