How Adjusters Handle Non-Standard Materials
How Adjusters Handle Non-Standard Materials. Learn about Specialty Roofing Insurance Claims: How Adjusters Handle Non-Standard Materials. for roofers-co...
David Patterson · Apr 4, 2026 · 82 min read
David Patterson
Roofing Industry Analyst
18 years in commercial and residential roofing. NRCA member. Specializing in material science and building codes. Based in Chicago, IL.
Maximize Profit: Ice Water Shield Required Upsell Areas
Maximize Profit: Ice Water Shield Required Upsell Areas. Learn about Ice and Water Shield: Where It Is Required and Where to Upsell It. for roofers-cont...
David Patterson · Apr 4, 2026 · 65 min read
Selling Premium Roofing: Overcome 'I Want Something Basic' Objection
Selling Premium Roofing: Overcome 'I Want Something Basic' Objection. Learn about How to Handle the 'I Just Want Something Basic' Objection When Selling...
David Patterson · Apr 4, 2026 · 79 min read
Convert Wood Shake to Premium Synthetic
Convert Wood Shake to Premium Synthetic. Learn about Shake Roofing Replacement: How to Convert an Aging Wood Shake Roof into a Premium Synthetic Sale. f...
David Patterson · Apr 4, 2026 · 65 min read
Do Online Reviews Project Galleries Win Jobs?
Do Online Reviews Project Galleries Win Jobs?. Learn about How to Use Online Reviews and Project Galleries to Win More Specialty Roofing Jobs. for roofe...
David Patterson · Apr 4, 2026 · 64 min read
Can You Document Premium Jobs for Marketing Success?
Can You Document Premium Jobs for Marketing Success?. Learn about How to Document and Present Premium Roofing Jobs in Your Marketing Materials. for roof...
David Patterson · Apr 4, 2026 · 59 min read
Why Synthetic Underlayment Beats Felt in Sales Performance
Why Synthetic Underlayment Beats Felt in Sales Performance. Learn about Synthetic Underlayment vs Felt: The Sales and Performance Case for Contractors. ...
David Patterson · Apr 4, 2026 · 60 min read
Unlock Advanced Green Roof Market with Flat Roof Vegetative Systems
Unlock Advanced Green Roof Market with Flat Roof Vegetative Systems. Learn about Flat Roof Vegetative Systems: The Advanced Green Roof Market for Commer...
David Patterson · Apr 4, 2026 · 83 min read
5 Ways Contractors Build Referral Programs Around Premium Materials
5 Ways Contractors Build Referral Programs Around Premium Materials. Learn about How to Build a Referral Program Around Specialty and Premium Roofing Ma...
David Patterson · Apr 4, 2026 · 53 min read
Can You Manage Subcontractors for Specialty Roofing?
Can You Manage Subcontractors for Specialty Roofing?. Learn about How to Manage Subcontractors for Specialty Roofing Installations. for roofers-contractors
David Patterson · Apr 4, 2026 · 64 min read
How Contractors Sell Mid-Market with Financing
How Contractors Sell Mid-Market with Financing. Learn about How to Use Financing to Sell Synthetic Slate and Shake to Mid-Market Homeowners. for roofers...
David Patterson · Apr 4, 2026 · 90 min read
Selling Synthetic Roofing: Make Homeowners Feel Not Substitute
Selling Synthetic Roofing: Make Homeowners Feel Not Substitute. Learn about How to Talk About Synthetic Roofing Products Without Making Homeowners Feel ...
David Patterson · Apr 4, 2026 · 61 min read
How to Sell Copper Zinc Accents on Custom Homes
How to Sell Copper Zinc Accents on Custom Homes. Learn about Copper and Zinc Accents on Custom Homes: The High-Margin Add-On Roofing Contractors Miss. f...
David Patterson · Apr 4, 2026 · 77 min read
Get Premium Roofing Projects Specified by Architects
Get Premium Roofing Projects Specified by Architects. Learn about How to Get Premium Roofing Projects Specified by Architects. for roofers-contractors
David Patterson · Apr 4, 2026 · 79 min read
How to Communicate Value in Specialty Synthetic Roofing
How to Communicate Value in Specialty Synthetic Roofing. Learn about Roofing Warranties on Specialty and Synthetic Products: What to Offer and How to Co...
David Patterson · Apr 4, 2026 · 92 min read
Do Green Building Certifications Matter for Roofing Materials Contractors?
Do Green Building Certifications Matter for Roofing Materials Contractors?. Learn about Green Building Certifications and Roofing Materials: What Contra...
David Patterson · Apr 4, 2026 · 68 min read
Can You Build a Portfolio That Attracts High-Value
Can You Build a Portfolio That Attracts High-Value. Learn about How to Build a Portfolio of Specialty Roofing Projects That Wins High-Value Clients. for...
David Patterson · Apr 4, 2026 · 67 min read
Can Synthetic Products Help Contractors Compete Without Natural Skills?
Can Synthetic Products Help Contractors Compete Without Natural Skills?. Learn about How Roofing Contractors Can Use Synthetic Products to Compete in Pr...
David Patterson · Apr 4, 2026 · 72 min read