How to Win at Higher Price Not Cheapest
How to Win at Higher Price Not Cheapest. Learn about How to Win Roofing Jobs at a Higher Price When You're Not the Cheapest. for roofers-contractors
Michael Torres · Apr 4, 2026 · 85 min read
Michael Torres
Storm Damage Specialist
Former insurance adjuster turned roofing expert. Haag Certified Inspector. Based in Denver, CO.
5 Tips for a Roofing Price List That Makes Estimating Consistent
5 Tips for a Roofing Price List That Makes Estimating Consistent. Learn about How to Build a Roofing Price List That Makes Estimating Consistent. for ro...
Michael Torres · Apr 4, 2026 · 67 min read
Respond to Homeowner: Roofing Price Too High
Respond to Homeowner: Roofing Price Too High. Learn about How to Respond When a Homeowner Says Your Roofing Price Is Too High. for roofers-contractors
Michael Torres · Apr 4, 2026 · 73 min read
Unlock Profit: Financing Options to Sell Higher-Priced Roofing Jobs
Unlock Profit: Financing Options to Sell Higher-Priced Roofing Jobs. Learn about How to Use Financing Options to Sell Higher-Priced Roofing Jobs. for ro...
Michael Torres · Apr 4, 2026 · 78 min read
Boost Profits: Protect Roofing Margins When Material Costs Rise
Boost Profits: Protect Roofing Margins When Material Costs Rise. Learn about How to Protect Roofing Margins When Material Costs Rise. for roofers-contra...
Michael Torres · Apr 4, 2026 · 56 min read
How to Bundle Roofing Services Increase Average Revenue
How to Bundle Roofing Services Increase Average Revenue. Learn about How to Bundle Roofing Services to Increase Average Revenue Per Job. for roofers-con...
Michael Torres · Apr 4, 2026 · 60 min read
Cracking the Code: Psychology Behind Homeowners Saying No
Cracking the Code: Psychology Behind Homeowners Saying No. Learn about The Psychology Behind Why Homeowners Say No to a Roofing Price. for roofers-contr...
Michael Torres · Apr 4, 2026 · 93 min read
Storm Damage Pricing: Active Leaks Guide
Storm Damage Pricing: Active Leaks Guide. Learn about How to Price Roofing Urgency: Storm Damage, Active Leaks, and Emergency Repairs. for roofers-contr...
Michael Torres · Apr 4, 2026 · 67 min read
Boost Close Rate: How Competitor Pricing Affects
Boost Close Rate: How Competitor Pricing Affects. Learn about How Competitor Pricing Affects Your Roofing Close Rate and What to Do About It. for roofer...
Michael Torres · Apr 4, 2026 · 70 min read
Maximize Profits: Use Premium Materials Justify Higher Prices
Maximize Profits: Use Premium Materials Justify Higher Prices. Learn about How to Use Premium Materials to Justify Higher Roofing Prices. for roofers-co...
Michael Torres · Apr 4, 2026 · 70 min read
How Value-Based Roofing Pricing Beats Cost-Plus for Higher Margins
How Value-Based Roofing Pricing Beats Cost-Plus for Higher Margins. Learn about Value-Based Roofing Pricing vs Cost-Plus: Which Produces Higher Margins....
Michael Torres · Apr 4, 2026 · 88 min read
How Contractors Get Overhead Recovery Wrong
How Contractors Get Overhead Recovery Wrong. Learn about Overhead Recovery in Roofing Pricing: The Formula Most Contractors Get Wrong. for roofers-contr...
Michael Torres · Apr 4, 2026 · 80 min read
Unlock: Anchor Roofing Price, Middle Option Wins
Unlock: Anchor Roofing Price, Middle Option Wins. Learn about How to Anchor Your Roofing Price So the Middle Option Wins More Often. for roofers-contrac...
Michael Torres · Apr 4, 2026 · 89 min read
5 Signs to Walk Away from Low-Margin
5 Signs to Walk Away from Low-Margin. Learn about When to Walk Away from a Low-Margin Roofing Job. for roofers-contractors
Michael Torres · Apr 4, 2026 · 64 min read
Maximize Profits with Tiered Roofing Pricing: What to Include in Good, Better, Best
Maximize Profits with Tiered Roofing Pricing: What to Include in Good, Better, Best. Learn about Tiered Roofing Pricing: What to Include in the Good, Be...
Michael Torres · Apr 4, 2026 · 88 min read
How to Raise Prices Smartly
How to Raise Prices Smartly. Learn about How to Raise Your Roofing Prices Without Losing Your Best Customers. for roofers-contractors
Michael Torres · Apr 4, 2026 · 77 min read
5 Steps to Calculate True Cost Per Roofing Square Before Pricing
5 Steps to Calculate True Cost Per Roofing Square Before Pricing. Learn about How to Calculate Your True Cost Per Roofing Square Before Pricing Any Job....
Michael Torres · Apr 4, 2026 · 79 min read
Don't Overwhelm: Presenting Three Roofing Options Effectively
Don't Overwhelm: Presenting Three Roofing Options Effectively. Learn about How to Present Three Roofing Options Without Overwhelming the Homeowner. for ...
Michael Torres · Apr 4, 2026 · 67 min read