Roofing Industry Analyst
18 years in commercial and residential roofing. NRCA member. Specializing in material science and building codes. Based in Chicago, IL.
Does Your Roofing Company Brand Strategy Include Google Reviews. Learn about How Google Reviews Are Part of Your Roofing Company's Brand Strategy (And H...
5 Ways Competing on Cost Destroys Roofing. Learn about Brand vs Price Wars in Roofing: Why Competing on Cost Destroys Your Margin and Your Reputation. f...
5 Words Homeowners Remember: Roofing Company Tagline Strategy. Learn about Roofing Company Tagline Strategy: How to Choose Words That Make Homeowners Re...
Turn Local History into a Sales Advantage for Your Roofing. Learn about How to Turn Your Roofing Company's Local History Into a Sales Advantage. for roo...
How to Own Territory with Roofing Brand Saturation Without More Ads. Learn about How to Own a Geographic Territory Through Roofing Brand Saturation With...
Does Consistent Mail Presence Increase Brand Recognition. Learn about How Consistent Mail Presence in Your Roofing Territory Builds Brand Recognition Ov...
Roofing Companies Stay Present Year-Round Win More Storm Jobs. Learn about Why Roofing Companies That Stay Present Year-Round Win More Storm Jobs When W...
The Authority Paradox Guide: Educate Homeowners, Close Jobs. Learn about The Authority Paradox: Why Roofing Companies That Educate Homeowners Close More...
Roofing Company Visual Brand: Trucks, Yard Signs, Uniforms Matter. Learn about Roofing Company Visual Brand: How Your Trucks, Yard Signs, and Uniforms C...
Guide to Creating a Neighborhood Referral Engine. Learn about Building a Roofing Company Referral Engine Through Neighborhood Brand Presence. for roofer...
Elevate Your Brand: Unique Value Beyond Quality. Learn about How to Craft a Roofing Company Unique Value Proposition That Isn't Just 'Quality and Integr...
Why Homeowners Choose Your Roofing Company Before Other Bids. Learn about Building a Roofing Company Reputation That Makes Homeowners Choose You Before ...
Speaking Writing Community: Roofing Thought Leaders. Learn about Thought Leadership for Roofing Company Owners: Speaking, Writing, and Community Presenc...
Why 'We're From Here' Matters. Learn about Roofing Company Brand Story: Why 'We're From Here' Is Your Most Powerful Marketing Message. for roofers-contr...
Beat Out-of-Town Roofers: Communicate Local Market Expertise. Learn about How to Communicate Your Local Market Expertise vs Out-of-Town Roofing Crews. f...
Is Territory Consistency Key to Year-Round Roofing Success?. Learn about Using Territory Consistency as Your Roofing Company Positioning Statement. for ...
How to Outshine National Franchises as Hometown Brand. Learn about Local Roofing Company vs National Franchise: How to Win as the Hometown Brand. for ro...
Cross-Market Storm Chasing: Traveling or Staying Home?. Learn about Cross-Market Storm Chasing for Roofing Companies: When It's Worth Traveling and When...
